A non exhaustive
list of who's who and what they do in the contextual marketing arena.
Vibrant Media
Vibrant Media's patent-pending IntelliTXT technology creates commercial
text links from keywords appearing within pages of online content.
Google
Googles Adsense programme delivers contextual ads that look like
Adwords but are actually banners generated on the fly to partner
sites.
Overture
Overtures Content Match utilises Vibrant Media to distribute ads
in the number one position for a particular keyword on a contextual
basis.
Top Text
asdoiasdoi asiod asoid asido asd asiodas oias asoi asd oiasd ooiasd
o das oiias oasdo oiasd oiasdoi oaosidh
GAIN Publishing (Claria Corporation,
Gator)
GAIN Publishing distributes a variety of popular software applications
and owns and operates the GAIN Network, the world’s largest
in-context behavioral advertising network. The GAIN Network helps
keep many popular software applications and websites free in exchange
for displaying online advertising based on your online surfing behavior.
Quigo
AdSonar™ gives publishers an immediate way to place contextually
relevant ads onto a website – generating additional revenue
without investing in costly infrastructure or timely sales calls.
Primarily this is a publisher rather than advertisor tool.
Webrelevance
Mr. Wordsmith.com
!Mr Wordsmith is a division of Okomara Digital Media. In his own
words - he always gets results . I don't know if that's
true so you'll have to judge for yourself. AdTextual"™
is their contextual distribution product.
To get a summary of each companies offering utilise the Contextual
marketing quick pick guide.
|
